After its $100 million acquisition by Allscripts, Practice Fusion has been telling physicians its free software business model will be coming to an end this summer, according to CNBC.
The free model had helped Practice Fusion gained a foothold among solo practices, owning 15 percent of that market share in 2015. Instead of continuing to make money through pharmaceutical ads on its platform, customers have begun being notified they’ll soon have to pay $100 per physician per month.
In a statement to CNBC, Practice Fusion said a change is on the way in March, though it didn’t confirm the switch to a subscription-based model.
The change could open the door for challengers like CareCloud to eat away at Practice Fusion’s market share among independent practices which can’t afford more expensive electronic health record software.
“Maintaining the customer base could be a challenge because they're charging for something that was once free,” said CareCloud CEO Ken Comee. “It might encourage doctors to evaluate their options.”
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