FitBit will remain imcompatible with Apple's HealthKit for the simple reason that it plans to launch its own wearable device that will compete directly with Apple Watch, according to Tech Crunch.

FitBit soon will unveil its FitBit Surge, a $250 wearable with a watch-like display, built-in GPS tracking and heart-rate monitoring that will move Fitbit beyond its existing step-based activity tracking.

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