A majority of millennials—or individuals between the ages of 18 and 34—are willing to let health insurance companies access their social media, provided their premiums could be lowered, according to a survey from MuleSoft Inc.
Of 8,000 survey respondents, 62 percent said they would let insurers look into their data from platforms like Facebook, fitness applications and smart-home devices to lower prices on health insurance.
Interestingly, only 44 percent people aged 35 to 54 would be fine with the same arrangement. Additionally, only 27 percent of survey respondents aged 55 and older would let insurance companies access private data to lower premiums, reports Bloomberg.
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As a senior news writer for TriMed, Subrata covers cardiology, clinical innovation and healthcare business. She has a master’s degree in communication management and 12 years of experience in journalism and public relations.