Apple CEO wants presence in healthcare beyond apps, devices

While Apple has taken some steps into the healthcare space, CEO Tim Cook told investors that the company believes it can make a “significant” contribution to the industry beyond wellness apps.

As CNET reported, Cook told the annual meeting on Apple shareholders on Feb. 13 that the sector is complex and doesn’t always encourage innovation. A more consumer-friendly approach, he said, could put Apple in a “great position.”

“We can ask ourselves, how can we improve the health of the user, not worrying about if we can convince the federal government to give us a reimbursement or not,” Cook said. “This is an area Apple can make serious contributions over time.”

Apple has made several recent announcements regarding healthcare, like allowing people to store medical records on their iPhones and releasing a cyber risk management solution with Cisco, Aon and Allianz.

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