Amazon-Berkshire-JPMorgan healthcare joint venture will be called Haven

The healthcare joint venture between Amazon, Berkshire Hathaway and JPMorgan Chase finally has a name: Haven.

The Boston-based entity, which was created by the companies at the start of 2018, intends to address the healthcare needs of the 1.1 million employees of the three businesses.

“We want to change the way people experience health care so that it is simpler, better, and lower cost,” Haven CEO Atul Gawande, MD, MPH, said in a statement Wednesday. “We’ll start small, learn from the experience of patients and continue to expand to meet their needs.”

The JV has been on a hiring spree over the last year, adding top names from the healthcare industry and bringing in technology execs. As the new company scales up, it is planning to continue recruiting and hiring, according to the press release.

Along with announcing the name, the joint venture launched a new website describing its vision for “better care.”

Specifically, the brand is focused on leveraging data and technology to drive better incentives, a better patient experience and a better system, the website states.

“The advances in modern medicine have been remarkable, but even with insurance, many Americans do not have the basics—because medical treatment and prescription drug costs are high, the system is hard to navigate, and patients don’t consistently get the right care for their needs,” the website reads.

Gawande, who has led the JV since June 2018, has met with employees of Amazon, Berkshire Hathaway and JPMorgan Chase to understand their healthcare experiences.